Participation / audience development

"While arts organizations are skilled at devising creative ways to pursue audience engagement, choosing the right strategy for the right circumstances can be guesswork," writes Michael Moore, director of the The Wallace Foundation's arts program.

This landmark RAND study offers arts providers a methodical way to avoid hit-and-miss audience-building efforts that waste scarce resources and arrive instead at more clear-headed, effective strategies.

2004, 58 pages, Performing Arts Research Coalition, 1156 15th Street NW, Suite 810, Washington, D.C., 20005

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We may go to the opera, live theater, or the symphony, but we don't stop to really think about how much these performances can mean to our daily lives and to our communities. Those performing arts organizations have been concentrating on this issue for years.

2010, 20 pages, The Urban Institute, 2100 M Street NW, Washington, D.C., 20037, (202) 833-7200 http://www.urban.org

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2010, 72 pages, The Urban Institute, 2100 M Street NW, Washington, D.C., 20037, (202) 833-7200 http://www.urban.org

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   Reggae to Rachmaninoff (397Kb)

2010, 12 pages, The Urban Institute, 2100 M Street NW, Washington, D.C., 20037, (202) 833-7200 http://www.urban.org

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2010, 72 pages, The Urban Institute, 2100 M Street NW, Washington, D.C., 20037, (202) 833-7200 http://www.urban.org

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   Art and Culture in Communities: Systems of Support (1Mb)

At a time when public support of the arts faces a range of challenges, state arts agencies could use a framework to help them better serve the arts community and engage more people in the arts -- thereby elevating these agencies' public value.

2008, 8 pages. National Endowment for the Arts, 1100 Pennsylvania Avenue NW, Washington, D.C., 20506, 202-682-5400, www.nea.gov

http://www.nea.gov/research/TheaterBrochure12-08.pdf