A Framework for Change
"While arts organizations are skilled at devising creative ways to pursue audience engagement, choosing the right strategy for the right circumstances can be guesswork," writes Michael Moore, director of the The Wallace Foundation's arts program. "What is needed is a framework within which to understand the lessons of others and to design successful strategies for any circumstance." The strategic framework for arts participation can be helpful in clarifying your participation-building goals and the strategies best suited for meeting them: strategies that are smart, effective and more likely to produce sustainable results.
Available online in pdf format from The Wallace Foundation