Bloomberg Philanthropies Expands and Rebrands Global Engagement Program
Bloomberg Philanthropies has announced the expansion and rebranding of Bloomberg Connects (formerly known as the Digital Engagement Initiative). Bloomberg Connects provides funding for the development of technology to increase access to cultural institutions and enhance visitor experiences. The expansion includes a new $17 million commitment to support the American Museum of Natural History, the Brooklyn Museum, the Cooper-Hewitt Smithsonian Design Museum, the San Francisco Museum of Modern Art, Singapore’s Gardens by the Bay, and the Science Museum in London to produce innovative projects like immersive rooms, interactive devices and mobile applications that use cutting edge technology and enable visitors to share content.
Originally named for Tate Modern’s continuing ambitious digital program designed to transform the visitor experience by encouraging interaction, debate and creative exchange within the gallery space and online, Bloomberg Connects brings cultural institutions to life by connecting visitors with dynamic digital tools to help them explore cultural institutions both on and off site.