Earlier this month, Theatre Bay Area released The Tangled Web: Social Media in the Arts, a survey of 207 international arts organizations on their use of social media. Reviewing the report on his blog New Beans, Clayton Lord makes the following, logical-to-me assessment:
What I find fascinating in these results (and let’s be honest, they’re really top-line, and don’t (by design) go into much depth on the reasoning behind the decisions made by these organizations) is the various spectrums of depth vs. breadth depending on the organization.