Smart Concerts: Orchestras in the Age of Edutainment
Issues Brief No. 5
2004, 20 pages. Published by the John S. and James L. Knight Foundation, 200 South Biscayne Boulevard, Suite 3300. Miami, FL, 33131-2349. 305-908-2600.
Download pdf: http://www.knightfoundation.org/dotAsset/221173.pdf
A recent addition to a series of briefs that discuss practices and changes in symphony orchestras examine the social context of orchestra marketing and trends in program-based marketing, respectively. The entire series of briefs is available on the foundation's web site.