Nonprofit Finance for Hard Times
Leadership Strategies When Economies Falter
2010, 195 pages, ISBN 978-0-470-49010-5. John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ, 07030, 201-748-6011, www.wiley.com
Author Susan U. Raymond emphasizes success over survival during times of instability in the country's financial markets by providing tools devised to enable nonprofits to emerge stronger and prepare for future economic cycles. Raymond urges nonprofit leaders to increase their understanding of the details of the current financial crisis and to identify colleagues, including board members, who can help expand this knowledge base. This volume is designed to:
- Helps reassess a nonprofit's communications tools for both messages and markets.
- Explains how to sort and cull past supporters for those who will emerge from the turmoil first and strongest.
- Reveals how to identify new audiences.