The Arts Ripple Effect
A Research-Based Strategy to Build Shared Responsibility for the Arts
January 2010, 21 pages. Fine Arts Fund, 20 East Central Parkway, Suite 200, Cincinnati, OH, 45202, 513-871-2787, www.fineartsfund.org
Supporters of the arts have struggled to develop a national conversation that makes the case for robust, ongoing public support for the arts; but public spending on the arts is too often criticized as an example of wasteful government spending or a misguided government intrusion into an area where it does not belong.
Employing a rich variety of research tools and analytics, Topos Partnership presents a strategy for the public messaging of artwork that address the common default patterns obscuring a sense of public responsibility in this area:
- The perception of art as entertainment and therefore not mandatory.
- The opinion that the experience of art is a private, passive experience.
- The perception that the costs associated with owning or experiencing art requires that art remain subject to the conditions of local and national markets.
- Consistent identification of the arts as a low funding and resource priority.
Arts advocates must articulate a message that counters these default assumptions and promotes the "ripple effect" of art in a community—the role of the arts in creating a vibrant, thriving economy and a more connected population. Importantly, the report indicates that arguments about financial benefits and development opportunities are not as effective as those that position the arts as a public good that fosters collective responsibility and proactive regional communities.
The Arts Ripple Effect (308Kb)