NEW RESEARCH FROM THE PHILADELPHIA CULTURAL ALLIANCE
Cultural Alliance Releases 10 Key Findings on Cultural Engagement
The Greater Philadelphia Cultural Alliance today released a new report on emerging trends in cultural engagement in the region. Entitled Research Into Action: Pathways to New Opportunities, the report is based on five consumer studies conducted over the last two years. The report offers specific insights into how the region’s diverse population engages with the arts and provides 10 key findings for cultural organizations looking to build stronger audience connections.
“Despite the economic challenges facing cultural organizations, our research still reveals excellent prospects for expanded audience participation,” said Peggy Amsterdam, Greater Philadelphia Cultural Alliance President. “Steps to success will be different for every organization, but the focus needs to be on engaging people in a meaningful and personal experience.”