SAN FRANCISCO CHRONICLE: WHY THE ARTS MATTER

“The arts are in trouble. Many of the institutions that make the Bay Area’s cultural scene so compelling are facing financial difficulties. Some are severely cutting programs; others are on the verge of closing. The arts are particularly vulnerable because they rely upon ticket sales and memberships, which are often among the first to be cut from consumer spending during an economic crisis. At the same time, the philanthropic revenues that arts organizations rely on—from government sources, foundations, corporations and individual contributions—all stand at risk today, given shrinking endowments and discretionary income.

Thankfully, arts leaders are applying their creative powers to these economic challenges, thus finding new ways to cut costs or raise revenues. For example, the Magic Theatre recently announced that it will be able to complete its season, thanks to an emergency fundraising campaign that brought in $455,000 from 1,100 donors. And the San Francisco Opera, in announcing its 2009-2010 season, was able to reduce its costs without compromising on artistic quality.”  Read More.