Wallace Foundation Begins Publishing Market Research to Help Improve Performing Arts Audiences

The Wallace Foundation is publishing a series of market research reports to support efforts to improve attendance and audience engagement at arts institutions around the country. As reported by Nonprofit Quarterly:

In response to a declining audience base for many major art forms, the Wallace Foundation’s $52 million [Building Audiences for Sustainability] initiative looked at Ballet Austin. . . . Over time, BAS will study a total of 25 performing arts organizations. The goal is to help these individual arts organizations as well as to develop insights for the arts field in general.

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