New Report: Narrative Change and Impact

From USC Norman Lear Center Media Impact Project: Interest in narrative change approaches has been increasing over the last several years in the advocacy and philnathropic worlds. 

With support from the California Health Care Foundation, the USC Norman Lear Center embarked on a learning project to:

  • Explore what is needed to generate impact through entertainment-driven narrative change
  • Align impact expectations among key stakeholders

As part of the larger learning project, we interviewed 23 key stakeholders in the narrative change ield, with a focus on those leveraging entertainment media:

  • 9 representatives from funding and philanthropic organizations
  • 9 representatives from practitioner organizations
  • 5 narrative change experts and consultants 

Read the full report here.