Meow Wolf's Art World Raises Millions Highlighting Creative Economy's Potential
Based in Santa Fe, New Mexico, Meow Wolf is an arts and entertainment group that is attracting audiences of all ages in its immersive art world.
The company, according to Facebook, is composed of nearly 300 artists across all disciplines including architecture, sculpture, painting, photography and video production, virtual and augmented reality, music and audio engineering, narrative writing, costuming, and performance.
Recently, ImpactAlpha called this choose-your-own adventure, art installation, "one of the most successful examples of the creative economy.”
Through ticket, gift shop, food and beverage sales, and events, Meow Wolf is pulling in more than $1 million a month in revenues. (...) The public-benefit corporation and certified B Corp has closed $17.5 million in convertible debt from investors including San Francisco venture capital firm Alsop Louie Partners, Santa Fe-based Sun Mountain Capital, French digital production firm MK2 and follow-on from existing investors. George R. Martin, author of the novels adapted for HBO’s Game of Thrones series, is Meow Wolf’s landlord in Santa Fe. He’s also an investor and creative advisor to the firm.
This company, according to ImpactAlpha, emphasizes the potential of the creative economy. “This does not mean impact capital is not flowing to the creative economy—it is just not doing so on purpose,” Laura Callanan of Upstart CoLab told ImpactAlpha.
Meow Wolf's path echoes what last year, in the Stanford Social Innovation Review, Callanan wrote: “When creative people pursue businesses that have a social purpose, they can have a catalytic impact on job creation, the economy, and social well-being.”
Image: Facebook