Whose Media? Our Media!

Strategic Communications Tools to Reform, Reclaim and Revolutionize the Media

Isobel White, editor

2008, 72 pages. SPIN Project, 149 Natoma Street, Second Floor, San Francisco, CA, 94105, (415) 227-4200, www.spinproject.org


This publication, funded by a grant from the Ford Foundation's Knowledge, Creativity & Freedom Program, and packed with tips, analyses, and best practices, instructs activists on how to employ the tools of strategic communications—planning, framing, messaging, and creative campaign tactics—to shape public opinion in favor of a democratic media system. It is supplemented by further resources available at the SPIN Project website.