Assessing the Intrinsic

Impacts of a Live Performance

Alan S. Brown and Jennifer L. Novak

2008, 171 pages. WolfBrown, Red Maple Court, 10627 Jones Street, Suite 301A, Fairfax, VA, 22030, (703) 591-3661,

This report attempts to define and measure how audiences are transformed by a live performance. The study, commissioned by the Major University Presenters consortium, develops a simple measurement tool to assess impact, provides an analytical framework for considering the results, and suggests how performing arts presenters might begin to use this information to select programs more purposely and evaluate them 
on the basis of impact.