What Managers Need to Know about How Artists Work
2003, 201 pages. Pearson Education Inc./Financial Times Prentice Hall, Upper Saddle River, NJ, 07458, Pearson Education Inc.
Global textbook publisher Pearson Education offers this collaborative effort by a business professor and a theater professor outlining the value of exporting specific artists' creative processes into the business environment. For those who work close to collaborative creative artists, their methods of isolating and defining aspects of creative work may seem obvious. Students of management who are unfamiliar with creative collaboration in theater, however, may find it enlightening.