The Art of Business

Making All Your Work a Work of Art

Stan Davis and David McIntosh

2005, 217 pages. Berrett Koehler Publishers, 235 Montgomery Street, San Francisco, CA 94104-2916, 415-288-0260, Berrett-Koehler

Davis and McIntosh suggest supplementing the traditional economic model of business, with an artistic model, encouraging and giving value to emotion, imagination, beauty, and intuition to enrich the business experience, product, and bottom line. Like a good after-luncheon motivational speech, this small volume delivers pithy quotes, a handful of telling anecdotes, and specific ideas one can incorporate into any business. Whether the result will actually be a more artistic operation, or just a more human one, may be immaterial.