The Art of Business
Making All Your Work a Work of Art
2005, 217 pages. Berrett Koehler Publishers, 235 Montgomery Street, San Francisco, CA 94104-2916, 415-288-0260, Berrett-Koehler
Davis and McIntosh suggest supplementing the traditional economic model of business, with an artistic model, encouraging and giving value to emotion, imagination, beauty, and intuition to enrich the business experience, product, and bottom line. Like a good after-luncheon motivational speech, this small volume delivers pithy quotes, a handful of telling anecdotes, and specific ideas one can incorporate into any business. Whether the result will actually be a more artistic operation, or just a more human one, may be immaterial.