Wallace Foundation Begins Publishing Market Research to Help Improve Performing Arts Audiences

The Wallace Foundation is publishing a series of market research reports to support efforts to improve attendance and audience engagement at arts institutions around the country. As reported by Nonprofit Quarterly:

In response to a declining audience base for many major art forms, the Wallace Foundation’s $52 million [Building Audiences for Sustainability] initiative looked at Ballet Austin. . . . Over time, BAS will study a total of 25 performing arts organizations. The goal is to help these individual arts organizations as well as to develop insights for the arts field in general.

Read the full article.

Post new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

Image CAPTCHA
Enter the characters shown in the image.