I Wonder if Americans for the Arts Has Seen This Post?

The Hollywood, Health & Society program has helped shape more than 300 stories on television shows in the last two years, according to Ms. de Castro Buffington. She said the stories can be more successful than other types of publicity.  Some of America’s biggest philanthropies are helping to shape those kinds of storylines in an effort to educate the public about global health and other causes they care about.

More people called an AIDS hotline during and after an episode of “The Bold and the Beautiful,” in which a character is diagnosed with HIV, than during a public-service announcement for a national “get tested” campaign or a special about AIDS televised on MTV, she said.