Institute of Contemporary Arts to Launch Art-Dedicated Social Media Site

From Deborah Vankin and the Los Angeles Times:

The London-based Institute of Contemporary Arts will launch a Twitter-like social media platform on Aug. 21 dedicated entirely to art, the Guardian reported. The site, called Art Rules, aims to draw a younger, more digitally-focused audience and spark their interest in art.

It also hopes to start a global, online conversation about the nature of art – from esoteric questions about what is and isn’t art to more practical artist survival tips.

Like Twitter, posts to Art Rules must stay within a character limit: 100 maximum, compared with the already brief 140-character tweets.

Read the full article.