Infographic: Hidden Costs of Producing Professional Theater

My marketing director, Alicia Grasso, and I conceived a photographic tableau to illustrate the often hidden costs of producing professional theater. We pulled key figures from our annual budget—expenses we wanted to illustrate—and chose key members of our staff and Resident Intern Company to participate. Cape May Stage was producing Freud’s Last Session at the time, so we opted to stage the photograph on that show’s set. We even seated Dr. Freud himself (Equity actor Joel Rooks) front and center.

The actual photo shoot took more than three hours to complete and photographer Frank Weiss ultimately combined eight separate images to create the finished piece. Designer Andy Rogers of Joslin Lake Design added the text and graphics to take it from “photo-graphic” to “info-graphic.”