How Fund Raisers Are Coping With the Slow Recovery

From The Chronicle of Philanthropy:

“Giving USA,” the annual tally of donations, today reported that contributions from private sources increased by 2.1 percent in 2010. That small increase comes on top of a sharp decline in giving during the recent recession.

How are these trends affecting fund raisers? At a recent gathering in New York, fund raisers discussed how their organizations fared in 2010 and what they’re doing to cope with what continues to be a difficult climate for giving.

Watch this video to see how fund raisers at organizations such as the United States Fund for Unicef and the Ronald McDonald House New York are adjusting their strategies in the face of an uneven economy.