Assessing the Intrinsic

Impacts of a Live Performance

Published in: GIA Reader, Vol 19, No 2 (Summer 2008)

Alan S. Brown and Jennifer L. Novak

2008, 171 pages. WolfBrown, Red Maple Court, 10627 Jones Street, Suite 301A, Fairfax, VA, 22030, (703) 591-3661, www.wolfbrown.com

http://www.wolfbrown.com/images/books/ImpactStudyFinalVersionFullReport.pdf

This report attempts to define and measure how audiences are transformed by a live performance. The study, commissioned by the Major University Presenters consortium, develops a simple measurement tool to assess impact, provides an analytical framework for considering the results, and suggests how performing arts presenters might begin to use this information to select programs more purposely and evaluate them 
on the basis of impact.