Assessing the Intrinsic
Impacts of a Live Performance
2008, 171 pages. WolfBrown, Red Maple Court, 10627 Jones Street, Suite 301A, Fairfax, VA, 22030, (703) 591-3661, www.wolfbrown.com
This report attempts to define and measure how audiences are transformed by a live performance. The study, commissioned by the Major University Presenters consortium, develops a simple measurement tool to assess impact, provides an analytical framework for considering the results, and suggests how performing arts presenters might begin to use this information to select programs more purposely and evaluate them on the basis of impact.