Digital Media for Arts Grantmakers
Tuesday, October 20, 2:00pm – 4:30pm
Organized by David Haas, Vice President, Wyncote Foundation.
Presented by Nik Honeysett, CEO, Balboa Park Online Collaborative; Sarah Lutman, Principal, Lutman & Associates; and Bahia Ramos, Director/Arts, John L. and James S. Knight Foundation.
The recent report, Like, Link, Share: How Cultural Institutions are Embracing Digital Technology, revealed gaps both in grantees’ and funders’ experiences and facility in digital strategy. Yet increasingly, cultural organizations must learn to deploy digital media to reach and engage audiences, and grantmakers must become fluent in the capabilities and tools organizations need to be successful. This hands-on session will allow grantmakers to explore examples of the creative ways that cultural institutions are embracing digital technology to expand reach, deepen community engagement, and advance art forms. Topics covered will include: how to identify compelling digital strategy, with specific examples of the benefits of a strategic approach to media deployment; exploration of the new capabilities organizations need in order to deploy digital tools; specific examples of ways leading arts organizations are using technology and their results; an overview of digital metrics and what success looks like; and a dialogue about how technology is opening arts institutions to new ideas, new influences, more spirited public presence, and a renewed sense of civic purpose.
This session will take place at the California Community Foundation, a 15-minute walk from the hotel. If you require transportation, a taxi can be provided.