Americans Speak Out About the Arts
Monday, October 17, 3:45pm – 4:45pm
Organized by Randy Cohen, Vice President of Research & Policy, Americans for the Arts.
Presented by Randy Cohen, Vice President of Research & Policy, Americans for the Arts; and Ted Russell, Board Member, Grantmakers in the Arts.
In December 2015, Americans for the Arts and Ipsos surveyed 3,020 American adults to measure their personal engagement and opinions about the arts. The study offers a lens through which funders can see how their programs align with changing audience demand and a public that experiences art digitally and shares using social media. The data reveal a public that also supports arts education and believes that the arts “unify us, regardless of age, race, and ethnicity” — personal and community well-being benefits that are shared across all socioeconomic strata. Following a presentation of the findings will be a group discussion of what funders can do next. Participants will discuss the opportunity (and strife) that comes with using data to lead internal conversations and make program changes to serve the arts in contemporary America.