Music

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2003, 15 pages. The Urban Institute/Wallace Foundation, www.wallacefoundation.org or www.urban.org

Many grantmakers express a heightened interest in learning more about cultural participation. Research about who participates, what motivates people to participate and the barriers to participation provides valuable data to cultural organizations and funders seeking to broaden, deepen, and diversify audiences for these offerings.

Bimonthly, 40 pages per issue. Heldref Publications, 1319 18th Street, N.W., Washington DC 20036-1802. Subscriptions: 1-800-365-9753, $47 individuals, $89 institutions

Reviewed here: Volume 103, Number 6; Volume 104, Numbers 1 and 2 (July/August, September/October, & November/December 2002)

2002, 30 pages, Cultural Initiatives Silicon Valley. To order a copy, contact Brendan Rawson, brendan@ci-sv.org or 408-283-8506

September 2001, 20 pages. The Cultural Policy Center at the University of Chicago.

2000, 47 pages. Council of Europe Publishing, Cultural Policies Research and Development Unit, (33) 03 88 41 25 81

2002, 71 pages. RMC Research Corporation in partnership with the Pew Charitable Trusts. Available through the Center for Arts and Culture, Suite 500, 819 Seventy St., N.W., Washington, DC 20001, 202-783-4498.

"To host the number one Hip Hop festival in the United States" — that is Larry Goldman's vision. Two years ago Mr. Goldman, president and chief executive officer of the New Jersey Performing Arts Center (NJPAC), charged Baraka Sele, curator/producer of NJPAC's World Festival: Alternate Routes, with bringing this statement to fruition. Over four days this fall (October 31, 2002 through November 3, 2002) NJPAC became one of the first major U.S. performing arts centers to host a festival dedicated to exploring and promoting Hip Hop.

Targeted marketing is extremely effective. It uses psychological and purchasing-pattern analysis to divide the population into groups likely to make certain decisions. It then targets those groups with messages that reinforce previous beliefs and, if possible, creates barriers through psychological pressure to stay within certain social, style, and consumption boundaries. The result is a society of many lifestyles, each with boundaries carefully drawn and reinforced.