3 Major Charity Groups Ask Donors to Stop Focusing on Overhead Costs

Three major groups that publish information about charities have started a campaign to persuade donors to look beyond overhead costs when deciding which groups to support.

“The percent of charity expenses that go to administrative and fundraising costs—commonly referred to as 'overhead’—is a poor measure of a charity’s performance,” says an open “letter to donors” drafted by GuideStar, the BBB Wise Giving Alliance, and Charity Navigator.