Nonprofits: Ban These Phrases from Your Vocabulary
Submitted by Steve on November 6, 2014
GuideStar, the BBB Wise Giving Alliance, and Charity Navigator don't ever want to hear you say these words again:
“Only X% of your gift goes to overhead.” OR
“Only X cents on the dollar go to overhead costs.”
“Only X cents on the dollar go to overhead costs.”
Why? Because you do both your organization and your donors a great disservice when you focus on overhead as the key indicator of your worthiness to receive donations.