Charity is Good Business

(5-12-10) From The Atlanta Journal-Constitution:

Most of the last year’s business headlines have featured financial bailouts, ethical lapses, Ponzi schemes, executive bonuses and a general erosion of confidence in corporate America. Yet at the same time, corporations have shown extraordinary innovation in how they are leveraging their unique assets to generate positive change in communities...A new generation of employees is demanding that their workplaces include meaningful programs that allow them to contribute their skills and passions to nonprofits....

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