Whose Media? Our Media!
Strategic Communications Tools to Reform, Reclaim and Revolutionize the Media
2008, 72 pages. SPIN Project, 149 Natoma Street, Second Floor, San Francisco, CA, 94105, (415) 227-4200, www.spinproject.org
www.spinproject.org/downloads/Whose_Media_Entire_Toolkit.pdf
This publication, funded by a grant from the Ford Foundation's Knowledge, Creativity & Freedom Program, and packed with tips, analyses, and best practices, instructs activists on how to employ the tools of strategic communicationsplanning, framing, messaging, and creative campaign tacticsto shape public opinion in favor of a democratic media system. It is supplemented by further resources available at the SPIN Project website.