Off the Sidelines and into the Headlines
Foundations Should do Their Own Media Outreach
Vinay Jain, in light of recent negative PR concerning the non-profit world as a whole, examines foundations hesitancy in regards to media outreach.
Available free from the Stanford Social Innovation Review
Analyzing the stories, Gould and his colleagues found “a dramatic decrease in positive coverage of philanthropy” between the two time periods, with more pieces focused on fraud and fewer with positive spins about major individual donors or funding campaigns.
Zeroing in on foundation-related stories published or aired during the 2002 time frame, Gould reported that foundations were quoted in only 14 percent. More than twice as often, 32 percent of the time, the stories quoted grantees.