A New Way to View Orchestra Audiences

Issues Brief No. 4

Published in: GIA Reader, Vol 16, No 1 (Spring 2005)

Alan Brown

2004, 16 pages. Published by the John S. and James L. Knight Foundation, 200 South Biscayne Boulevard, Suite 3300. Miami, FL, 33131-2349. 305-908-2600.

Download pdf: www.knightfoundation.org/dotAsset/221200.pdf

A recent addition to a series of briefs that discuss practices and changes in symphony orchestras examine the social context of orchestra marketing and trends in program-based marketing, respectively. The entire series of briefs is available on the foundation's web site.