A New Framework for Building Participation in the Arts

This landmark RAND study offers arts providers a methodical way to avoid hit-and-miss audience-building efforts that waste scarce resources and arrive instead at more clear-headed, effective strategies. It presents a behavioral model that can guide leaders of arts organizations in pinpointing their participation-building goals, identifying the obstacles that inhibit target audiences from attending, and developing the most appropriate means to overcome those barriers to increased participation.

112 pages

Available online in pdf fromat from The Wallace Foundation

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