Managing the Creative -- Engaging New Audiences

A dialogue between for-profit and non-profit leaders in the arts and creative sectors

Published in: GIA Reader, Vol 16, No 2 (Summer 2005)

Jim Rosenberg

2004. National Arts Strategies, 1156 15th Street NW, Suite 805, Washington, DC, 20005, 202-223-5454, www.artstrategies.org

Download pdf: Key Findings: http://www.artstrategies.org/downloads/ManagingTheCreativeSummary.pdf

Download pdf: Background Papers: http://www.artstrategies.org/downloads/ManagingTheCreativeBackground.pdf

The report from this meeting concludes that, once may of the myths about both the non-profit and for-profit sectors are identified and set aside, there is solid foundation for collaboration based on both sector's shared business producing creative products, shared audiences, and shared economic environments. Participants expressed a vision of a "single creative sector, and hope for further experimentation and opportunities for collaboration. Background papers for the meeting are also available as noted above.