Arts for All: Connecting to New Audiences

The Wallace Foundation Arts Grantee Conference

Published in: GIA Reader, Vol 20, No 1 (Spring 2009)

Center for Cultural Innovation

2008, 24 pages. The Wallace Foundation, 5 Penn Plaza, 7th floor, New York, NY, 10001, 212-251-9700, www.wallacefoundation.org

http://www.wallacefoundation.org/SiteCollectionDocuments/
WF/Knowledge Center/Attachments/PDF/arts-for-
all-connecting-to-new-audiences.pdf

This report is concerned with the need of Arts organizations to explore new ways to expand their audiences, including those that want to attract new participants including families and children. A conference, hosted by The Wallace Foundation in April of 2008, gathered nearly 200 arts providers and a range of experts from the arts and other fields to share ideas and practical guidance on how arts groups can be more successful at building participation as competition for leisure time increases. The gathering yielded insights about three ways that arts groups can widen their audiences: improving their marketing, using technology, and undertaking audience research.