All America's a Stage

Growth and Challenges in Nonprofit Theater

Published in: GIA Reader, Vol 20, No 1 (Spring 2009)

National Endowment for the Arts

2008, 8 pages. National Endowment for the Arts, 1100 Pennsylvania Avenue NW, Washington, D.C., 20506, 202-682-5400, www.nea.gov

http://www.nea.gov/research/TheaterBrochure12-08.pdf

Nonprofit theaters in the United States have seen unprecedented expansion across the United States, according to new research from the National Endowment for the Arts. All America's a Stage examines developments in the growth, distribution, and finances of America's nonprofit theater system since 1990. While the research indicates broad growth and generally positive fiscal health, it also reveals decreasing attendance rates and vulnerability during economic downturns.

This report provides a concise overview of the nation's vital and extensive nonprofit theater network. Rather like a good play, the report presents surprises, revelations, and insights. It chronicles the enormous growth and general financial stability of the U.S. nonprofit theater community, and it outlines the considerable challenges the field faces in developing audiences. The report also provides an unanticipated perspective on ticket pricing and sales.